Post by account_disabled on Mar 5, 2024 6:59:48 GMT 1
It's truly incredible to think that what started out as a video-dating website is now the second most used search engine (and website) after Google, with more than 2 billion monthly active users. Today, YouTube is more than just a video platform for casual entertainment and music videos: it's a full-fledged search engine. Proof of this is the fact that the same changes that we had already seen on Google following the pandemic also occurred on YouTube: In March 2020, YouTube searches for videos with "home office" in the title grew by an incredible 210%, views of "workout at home" increased by 515%, and videos of doing something "at home" increased achieved 700% more daily uploads. These demand patterns are identical to what we discovered in our studies assessing the impact of the pandemic on Google searches: Home furnishings and Sports & recreation were the fastest-growing e-commerce categories in 2020. And if YouTube is a search engine, then there are ranking algorithms that affect the organic visibility of videos.
Together with Tubics , we have conducted extensive research, studying many Venezuela Phone Number different variables, to reveal the YouTube ranking algorithm and provide you with key insights and helpful tips to potentially rank your videos in the first position! YouTube SEO Study: The Key Points We'll get into the nitty-gritty of SEO for YouTube below, but here's a preview of our study's key findings: More than half of the videos ranked first have more than 50 words in the description. 52% of videos ranked for the "how to" keywords have more than 100 words in the descriptions, while for the general sample it is only 31%. 52% of videos classified for the keywords "how to" last more than 5 minutes, while for the general sample it is only 33%. Only 8% of timestamped videos rank first. 55% of videos have a title-to-keyword match ratio of 1. The affinity of the title with the keywords, the number of views and the duration of the video are the most important parameters, according to the Machine Learning model we used for this research. What is YouTube SEO? Before we dive into the study, we should highlight that YouTube SEO is a little different from regular SEO and that video creators really need to understand the algorithm to appear high in search results.
YouTube ranking decisions are largely based on the following factors: Channel growth dynamics (number of subscribers and views); Engagement signals (likes, dislikes, comments); Video features (video length, metadata, descriptions, etc.). We've analyzed each variable to uncover data-driven insights that will help you get better visibility for your videos on YouTube. Methodology of the study We pulled 15,000 keywords from our Google keyword database that triggered a featured video on the SERP. So we took a look at the top 10 YouTube search results for each of these keywords to see how different video features impact their position in YouTube search. Based on this data, we have collected a wide range of metrics to evaluate which of these impact video performance. Among other things, we analyzed: the performance of “how to” keywords compared to general keywords, the search ranking of videos based on their engagement metrics (likes, comments, views), and the key elements of a video (description, title, tag). To compare metrics for different locations we used median values instead of mean values since they are less affected by anomalies. Machine learning model We used a machine learning model to identify which features of a YouTube video are most important for ranking.
Together with Tubics , we have conducted extensive research, studying many Venezuela Phone Number different variables, to reveal the YouTube ranking algorithm and provide you with key insights and helpful tips to potentially rank your videos in the first position! YouTube SEO Study: The Key Points We'll get into the nitty-gritty of SEO for YouTube below, but here's a preview of our study's key findings: More than half of the videos ranked first have more than 50 words in the description. 52% of videos ranked for the "how to" keywords have more than 100 words in the descriptions, while for the general sample it is only 31%. 52% of videos classified for the keywords "how to" last more than 5 minutes, while for the general sample it is only 33%. Only 8% of timestamped videos rank first. 55% of videos have a title-to-keyword match ratio of 1. The affinity of the title with the keywords, the number of views and the duration of the video are the most important parameters, according to the Machine Learning model we used for this research. What is YouTube SEO? Before we dive into the study, we should highlight that YouTube SEO is a little different from regular SEO and that video creators really need to understand the algorithm to appear high in search results.
YouTube ranking decisions are largely based on the following factors: Channel growth dynamics (number of subscribers and views); Engagement signals (likes, dislikes, comments); Video features (video length, metadata, descriptions, etc.). We've analyzed each variable to uncover data-driven insights that will help you get better visibility for your videos on YouTube. Methodology of the study We pulled 15,000 keywords from our Google keyword database that triggered a featured video on the SERP. So we took a look at the top 10 YouTube search results for each of these keywords to see how different video features impact their position in YouTube search. Based on this data, we have collected a wide range of metrics to evaluate which of these impact video performance. Among other things, we analyzed: the performance of “how to” keywords compared to general keywords, the search ranking of videos based on their engagement metrics (likes, comments, views), and the key elements of a video (description, title, tag). To compare metrics for different locations we used median values instead of mean values since they are less affected by anomalies. Machine learning model We used a machine learning model to identify which features of a YouTube video are most important for ranking.